Calling all Women!

Since women make the majority of purchasing decisions and the female population is becoming more culturally diverse, the business world needs women leaders of all backgrounds to shape the future. There has never been a more critical time for professional women to step out and step up: American companies can’t thrive long term unless they do.

Author Tara Jaye Frank has given women the insights and tools they need for maximum success in this changing culture in her new book, Say Yes: A Woman’s Guide to Advancing Her Professional Purpose. This book offers an inspired and practical guide for emerging female leaders that helps them define and walk their path to professional greatness. It provides women leaders with tools that Frank has found are universally needed, but not uniformly provided.

Frank is the Vice President of Multicultural Strategy for Hallmark Cards, Inc. She began her career as a greeting card writer and has held both creative and business leadership positions since. She was the youngest person in Hallmark’s history to be promoted into executive management and its first African American female vice president.

Frank has led a team of 150 people in her work at Hallmark. And she’s coached many women who’ve risen in the ranks at Hallmark and other Fortune 50 companies. Frank taps into her vast experience on the front lines of corporate leadership and offers stories from high-powered women across the U.S. to show what it will take to lead in a more inclusive, diverse America.

In Say Yes, Frank demonstrates that it’s crucial for emerging women leaders to create a clear professional purpose rooted in values. She offers a guide to help women gain clarity about what sets them apart, and inspires them to harness their inherent creative power so they can both define a compelling leadership vision and realize it.

Buy the Book 

Say Yes is available at your favorite book retailers. Order it from your corner bookstore or get it online at Amazon or Barnes and Noble.

What People are Saying

“With a keen eye and insight born of experience, Tara Jaye Frank has written a book that does far more than say ‘yes’ to the leadership potential of women. Her commonsense approach and real-life examples chart a compelling course, not only for women and women of color developing their careers, but also for all leaders who have much to gain by being champions of the perspectives and talents women bring to the executive ranks.”
—Don Hall Jr., President and CEO, Hallmark Cards, Inc.

“For any woman who asks how to advance her career or who in the quiet of her own heart wonders whether she can, Say Yes is her answer.”
—Steve Pemberton, Global Chief Diversity Officer, Walgreens Boots Alliance, and Author of A Chance in the World: An Orphan Boy, a Mysterious Past and How He Found a Place Called Home

“Tara’s message is frank, tough, and spot-on for our challenging business climate. She encourages leaders to find their own truth, and gives practical, real-life advice that is highly valuable for both female leaders and their managers. Bravo to Say Yes for telling it like it is in corporate America, and for encouraging all of us to unleash the power of women’s leadership.”
—Joan Toth, President and CEO, Network of Executive Women

“Tara Jaye Frank offers spot-on and inspiring wisdom for women seeking to get ahead in their lives and careers. Say Yes is the best guide ever for culturally diverse women. But I can’t think of anyone who wouldn’t benefit from this practical, clear-eyed guide. Be good to yourself and buy it!”
—Sally Helgesen, author of The Female Vision, The Female Advantage, and The Web of Inclusion

“Tara’s heartfelt blend of personal experience, inspiration, and encouragement makes this book the perfect resource for any woman who aspires to make the leap into leadership. Buy this book for yourself, the women you mentor, and any of the women in your life who deserve to blast through the barriers that stand between them and the leadership roles they’re capable of fulfilling.”
—Jo Miller, CEO of Women’s Leadership Coaching and Founding Editor of Be Leaderly

“Every woman who wants to succeed in the business world needs a strategy. This includes when to say yes and when to say no. Tara does a masterful job offering practical tips and insights on how to make the right choices for you. If you want to experience a personal breakthrough that leads to greater success, this book is for you!”
—Trudy Bourgeois, CEO and founder, The Center for Workforce Excellence, and author of Her Corner Office and The Hybrid Leader